On June 21, 2017, Staas & Halsey trademark attorney Alexander Butterman was a panelist in a trademark law webinar sponsored by The Knowledge Group which was entitled, Best Practices in Protecting Your Brand and the Fundamentals of Trademark Law: A 2017 Perspective.
Alexander Butterman joined panelists Barnard Madsen (Fillmore Spencer LLC) and John McKeown (Goldman Sloan Nash & Haber LLP) in presenting an overview of modern day trademark law with an emphasis on practical insights and recommended best practices for mark owners to follow. Mr. McKeown began the webinar discussing the basics of branding and brand protection; Mr. Butterman followed with an overview on the process of selecting, clearing the availability of, and protecting a trademark or service mark both domestically and internationally; and Mr. Madsen reviewed trademark enforcement procedures and pitfalls to avoid.
A recording of this approximately 1.5 hour trademark webinar is presently available for purchase for US$99 on the website of the webinar provider, The Knowledge Group by clicking HERE. The webinar might qualify for 1.5 Continuing Education or Continuing Legal Education credit hours for U.S. attorneys