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USPTO Year in Review - 2020 Trademark Trends

| Category: USPTO Patent and Trademark News

By:      Gene M. Garner II, Partner
            An Nguyen, Law Clerk

In February 2020, the United States Patent and Trademark office (“USPTO”) released its annual Performance and Accountability Report for Fiscal Year 2020. Overall, the report showed an increase in U.S. trademark application filings in fiscal year 2020 but a slight decrease in trademark renewals compared to fiscal year 2019.

U.S. Trademark Applications and Registrations for fiscal Years 2000-2020:

Year

Registration

Renewal

Section 8 Affidavit

2000

375,428

24,435

28,920

2001

296,388

24,174

33,547

2002

258,873

34,325

39,484

2003

267,218

35,210

43,151

2004

298,489

32,352

41,157

2005

323,501

39,354

47,752

2006

354,775

36,939

48,444

2007

394,368

40,786

49,241

2008

401,392

42,388

68,470

2009

352,051

43,953

65,322

2010

368,939

48,214

61,499

2011

398,667

49,000

65,771

2012

415,026

63,636

76,646

2013

433,654

74,280

93,174

2014

455,017

67,865

107,823

2015

503,889

63,981

88,486

2016

530,270

72,744

87,447

2017

594,107

79,557

92,138

2018

638,847

85,563

96,091

2019

673,233

80,526

98,234

2020

738,112

76,184

97,636

 

2020’s Top 10 U.S. Trademark Applicants

Rank

Company

2020

1

Walmart Apollo, L.L.C.

478

2

Amazon Technologies, Inc.

366

3

Novartis AG

318

4

Aristocrat Technologies Australia Pty Ltd.

397

5

MATTEL, Inc.

281

6

HUAWEI TECHNOLOGIES CO. Ltd.

273

7

Target Brands Inc.

245

8

Microsoft Corporation

242

9

Play’n GO Marks Ltd.

241

10

QING WUTONG CO. Ltd.

240

 

Top 10 Foreign Countries to File Trademark Applications

Country

2019

2020

%

China

76,334

102,593

0.74

Canada

17,764

16,431

-0.92

United Kingdom

16,116

15,288

-0.95

Germany

14,359

13,432

-0.94

Japan

8,779

8,671

-0.99

Australia

7,303

7,358

0.99

France

8,660

7,259

-0.84

Republic of Korea

5,649

6,557

0.86

Switzerland

6,922

6,128

-0.88

Italy

5,715

5,104

-0.89

Total

167,601

188,821

0.89

 

- All data comes from USPTO’s 2019 and 2020 Performance and Accountability Report, available at https://www.uspto.gov/about-us/performance-and-planning/uspto-annual-reports

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